About

Built By Athletes, Backed By Science

At Ubis’® Nutrition, we believe that endurance isn’t just built through training alone — it’s powered by what you put into your body. A shared challenge started our journey — it set us on a path to create something better, a seamless fuelling solution. These questions got us here: Can gels be less sweet? and tasty and enjoyable? and is it possible to take your gels anytime, anywhere? and…? and…?

Our founder, a passionate endurance athlete and a coach, spent years trying different gels that promised performance but often fell short, leaving an aftertaste, requiring water to wash down, or causing numerous gut issues at the most critical moments of his races. He often said, “…these gels make fuelling to be another project you have to manage during your race.” Even the better options, were too sweet, leading to flavour fatigue and stomach problems…

“We knew this much – everyone hated their gels!”

That’s when Ubis’® Nutrition was born. It started with the desire to create a genuine, viable gel option that addresses taste, palatability and gastrointestinal distress challenges. Athletes needed more than hype — they needed real knowledge about nutrition and fuelling for peak performance. So, we created a product that’s simple, natural, and backed by science — designed to power your body while you focus on what drives you.

Our plant-based energy gels have a smooth taste, are easy on the gut, and clear the palate quickly. They are made from premium natural ingredients and formulated for optimum performance. Ubis’® Nutrition products, i.e. gels and drink mixes, give you a SEAMLESS ENERGY experience, which is carefully crafted for consistently optimum and predictable performance outcomes. This is how fuelling should be — seamless!

We have not stopped asking questions that will better your fuelling and ultimately your recovery experience…

Frequently Asked Questions

What makes Ubis'® energy gels different from others on the market?

Ubis’® gels are locally made, plant-based, and designed with a smooth taste profile that clears the palate in seconds. They are the only gels in the world that can be consumed without water in their concentrated form. They’re easy on the gut and created with natural ingredients—no unnecessary additives.

Yes. Our formulations are crafted to be gentle on the digestive system, reducing the risk of GI distress even during long endurance events.

The Classic gel provides clean, steady energy, while the Caffeine variant includes an added kick to enhance alertness and performance—ideal for high-intensity sessions or race day.

Absolutely. Our products are designed to complement each other—use the drink mix for sustained hydration and carbs, and the gels for quick energy when you need it most.

Ubis’® products are proudly developed and manufactured in South Africa, created to meet global performance standards while resonating with local athletes.

Yes, all our current offerings are plant-based and free from animal-derived ingredients, making them suitable for vegan and vegetarian athletes.